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I provided an example of how not to do opt-out in email marketing in a previous blog post and commented on how well-regarded companies often get opt-out wrong.To be fair, in this post I’ve included an example of opt-out done right. The example below requires two clicks from me. Not bad, although a single click wouldRead more

Why would an anti-spam filter with tons of awards guaranteeing 99.9%+ catch rate and ultra-low false positive rates perform poorly in the real world? Why would an email security software from another vendor do better despite having a lower score in the same certification/award program? Here’s the scenario: Anti-Spam Product A, with a SuperAntispam AwardRead more

  Social media is hot. 140 characters is the way to communicate these days and it’s not unusual to hear someone say, I have 3000 friends. We often hear about the success stories, but what about the unsuccessful ones? Take Jonathan Emile, a Montreal-based hip-hop artist, who has made his living building a fan baseRead more

Spammers use common tricks to bypass the primary mail server security to spam an Exchange Server. One solution would be to install a separate spam filter to scan for and trap unwanted mail before it reaches the Exchange Server. There are a lot of products out there that claim to do the same thing. SoRead more

French web site 01net.com published yesterday an article interviewing Thierry Breton, politician, ex-Chairman & CEO of France Telecom and current CEO of Atos Origin. M. Breton claims he wants to eradicate email within his organization, and use Instant Messaging exclusively. The article named ‘Atos Origin toward zero inbox in the company‘ (article in french) indicatesRead more