Remember seeing that little note as the bottom of the webpage: Our partners may contact you from time to time?
It’s now become an industry standard to receive daily complaints from customers getting spam from mass mailing providers such as Vertical Response, Constant Contact or Shuremail. The customers didn’t opt-in (directly) and I have to admit that sometimes it’s REALLY hard to figure out if it’s a “real spam” or “fake legit”.
Legitimate businesses (even anti-spam/security related companies) generate lists and subscribe recipients without their consent to other mailings (even if it goes against the policy of providers terms of use).
The good thing is that the Unsubscribe feature tends to work extremely well. The statistics also work extremely well (such as who opened the mail, who clicked on something and of course, who clicked the opt-out link, in other words, who’s alive and who’s willing to click!!!).
Some providers ask for a reason when you try to unsubscribe with choices such as “Report as Spam” or “Didn’t opt-in”. However, does the provider really act when multiples recipients choose of the 2 reasons?
After following several discussions about this topic on mail operator lists, I can say that tolerance is fading and you’ll have to avoid some keywords if you want your newsletter to go through, even if it comes from a legitimate IP linked to email solution businesses.
End-users don’t care about partners or not, it’s spam reaching their inbox!
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