To begin here is an explanation of a Spam Complaint.
When someone marks a message as spam, their email client uses a feedback loop to tell us a complaint was made. We find different forms that represent how the “mark as spam” button looks in different email clients. These can represented as the Junk folder to the self explanatory Spam button or folder. Ultimately, once your email is being filtered by spam filters your going to see bad returns on email campaigns.
The Causes
1. Lack of expectations being set
Subscribers aren’t clear on what they signed up for and when they’ll be getting emails.
Solution: Provide details in the web form, confirmation message and welcome message that let subscribers know what’s going on and what they need to do (confirm, check email certain days, etc.)
2. Unrequested content
The people signing up to receive information newsletters are not expecting publicity emails about the latest ab-roller, that would be spam.
3. No confirmation message
Always make sure that a confirmation email be sent to the email address entered in the initial Opt-in form. This will validate the seriousness of the subscriber to receive your email. At the same time it’s a workaround to have a clean member list.
4. Invalid from address
When sending a email campaign, make sure that all the email addresses in the email are all valid. Your objective is to get feedback from the recipients.
5. Lack of company branding
Solution: Stay consistent with your branding. Make sure the name on your website matches the name in the from line, include the same logo in all of your messages and use the same signature.
6. Poor traffic source
Purchased traffic can produce bogus results. These visitors aren’t necessarily arriving at your site because they’re interested in you. These subscribers can forget who you are or what they signed up for by the time they get an email from you in their inbox.
Solution: Bring in your own traffic. Use social media to spread the word about your business, write guest posts and talk in forums on other sites in your industry and practice good search engine optimization.
7. Misleading subject lines
Be true to your product or service!
8. Hiding or masking the unsubscribe link
Always give the option to the recipient to leave. If you make it difficult, then the normal reaction will to tag it as spam.
9. Sending too much or too little
Show consistency with the frequency in the sending of the emails. A good place for this will be to inform on the subscription form and on the confirmation email.
10. Poor list maintenance
ISPs have systems in place that can detect that the sender using a badly maintained list.
Make sure that after each mail campaign sent, someone or an automated system treats the bounce backs accordingly to clean up the list.
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